Marketing your business has never been easier. Every possible marketing tactic is now at your fingertips, and it’s cheaper than ever.
However, these infinite possibilities bring with them a whole bunch of very real questions. In fact, if you’re a business owner, one or more of the following questions may – even as you read this – be hanging out in your head, longing for someone to come along and answer it…
Should my emails be long or short?
Are ezines really dead… should I bother starting one?
This coach over here told [...] Continue Reading…
I was standing in line waiting to buy kombucha at Green Life, my city’s beloved organic grocery store.
The guy in front of me had a few small items. His total came to $14.38.
As he pulled out his debit card, the cashier asked, “Would you like to round up to $15 and donate the rest of that money to this month’s charity?” She shared the name of the local organization where the money would go.
He said yes.
This local charity idea has been going on for years. Each month the grocery [...] Continue Reading…
It’s all YOU! You’re the one who leads your business. You’re the one who guides your team.
You’re a solo business owner, an entrepreneur… a small business owner and yes, you’re the one who makes the decisions— what to blog about; who to hire; your marketing strategy; how to deal with a “difficult” customer.
This doesn’t mean you have to spend the rest of the month in the fetal position, sniveling about how exhausting it is.
What it DOES mean, is that you must create habits that consistently (1) build your focus, [...] Continue Reading…
Confession: I never discovered my purpose.
I never did a workshop to find my purpose. I never read a book about my purpose. I didn’t even know I had a purpose.
I discovered my purpose by entering my purpose. And I had no idea at the time.
It happened one morning when I was crammed in a car of the Metro Orange Line on my way to my cubicle job. As I clutched the bar above my head and bumped into the tired people wobbling around me, I silently uttered a prayer. It went like this:
“You [...] Continue Reading…
Raising your prices can be scary. (We determined that in the last article.)
So, here are three of my time-tested strategies for when you decide you’re ready to stop simply getting by each month in your business…
Strategy #1 – Christine’s Law of “Stretch, Don’t Splatter.”
When I first begin coaching a business owner, she will fight me tooth and nail about raising her prices.
She will invariably list her reasons:
Her prospects will run away screaming.
Her clients will set her office on fire.
Her dad never liked her.
Her business is different.
She’s a unique snowflake and [...] Continue Reading…