Your gruff accountant leaves you a message and says, “We need to talk immediately. Call me.”
The office manager you’re about to fire has all of your passwords stored in her head. They’ve never been written down.
Scary stuff, this.
But these instances are what I call “obvious” fear. You and I can pull out all kinds of stories like these. “You think that’s bad? I got one way worse than that!”
But there’s something even worse than any of this.
In my years of coaching, I’ve witnessed people get stopped or stuck or forever “delayed” by something else entirely.
Their own clarity.
Think about it. Nothing is quite as intense as the moment you suddenly see what’s REALLY possible for you. When you see clearly how SMALL you’ve been thinking and how LOW you’ve set the bar for yourself. When you realize that you could – if you just let yourself – take a chance and play a wildly bigger game.
Here’s a quick chat from a client who got a moment of clarity around what was possible in her business (accompanied by a minor panic attack about her own power to create something so big!)…
Once you get clear, the question in your mind becomes relentless:
Can things really get THAT good?
In other words…
I’m ready to let go of these old limitations. It’s time to quit worrying about other people’s opinions. I really can stop hiding. Am I up for it?!
Most people – let’s be honest – aren’t. They may get a glimpse of their greatness. But that glimpse is quickly overtaken. The light is snuffed out by the most insidious, stay-stuck, do-nothing, play-safe, bullshit construct of all…
You know what rules are, don’t you?
Rules go like this:
“Responsible moms don’t have businesses.”
“Being successful means burning out and giving up your whole life.”
“Only losers have to sell.”
“Smart people should figure everything out on their own.”
“Cool people don’t make money.”
Any of these sound familiar? (If not, there are many more below in these comments!…)
Like it or not, your RULES often run your life.
And if you’re not careful, your rules (not your heart) will make your choices for you.
And when your rules make your choices for you, then you have to fight to make sure no one can call you on these choices. (‘Cause let’s not kid ourselves. You and I both know you’re not playing to win here.)
Someone’s bound to call you out!
So, you’ll expend lots of energy campaigning for the following:
1 – why you can’t change
2 – why you stay stuck
3 – why you can’t succeed
4 – why you can’t dream
In other words, you have to defend your rules.
And you’ll be crafty about it of course. Your defense will be so strong that you’ll convince not only your friends — but you’ll also convince yourself. And that’s when it gets really dangerous. Because even YOU will start to believe the defense you created.
That’s because this defense is what you call your REASONS.
REASONS always make people back off because that’s what reasons are designed to do.
“I have a fear of being seen.”
“I’ve got two kids.”
“My husband won’t let me.”
“I can’t afford that.”
“I hate marketing.”
“I’m too busy.”
“I’m too old.”
“I’m too sensitive.”
“That’s too far to travel.”
You know the drill.
In fact, if you’re good at this (and I’m betting you are), you’re thinking of reasons that are even better than the ones above.
So let’s ponder this.
What do you do when you realize that it’s all a lie? That the reasons are not reasons. They are excuses. That the rules are not real. They are fear.
Well, if you’re like most of us, you dig yourself deeper in…
First, you’ll try to figure out WHY you’ve created all of these rules. (This is futile. All it does is take you into your story, your pain, your ego – and keep you stuck there.)
Next, you will “wait” for the rules to go away so you can be free to live your dreams. (Again, not much of a game plan. Plus you’ll discover that you actually LIKE your rules and reasons because they never require you to take action. You’re too busy waiting!)
There’s a faster way to cut to the core.
Do these five things:
1 —Write down your top 5 rules.
2 – Then, pick one rule and decide you’re going to break it.
3 – Create a new rule to replace the old one.
4 – Take even the smallest opportunities that come your way. (Because they will!)
5 – Ignore your reasons.
Tweet: What do you do when you realize that it’s all a lie? That your reasons are really excuses. That they are fear?
One of my Uplevel Academy clients left a successful role in the academic world to start her business. During her years on campus, she had adopted a rule that it was not okay to be “seen.” (#1) So, she didn’t have photos. She didn’t do video. She refused to put herself out there.
At my Uplevel retreat, she decided to break that rule for good. (#2)
Every time she faced an opportunity, she told herself her new rule. “Being seen makes me money.” (#3) She continued to put herself out there, make video, market her services.
And get this.
She’s got on the cover of a magazine! (#4) And yes, it brought her lots more business! (#5)
So, here’s what I want to know…
What’s one of your rules? And how are you going to break it?
Want to make money in your business and still be totally authentic?
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