The Psychology of Selling When You Are The Product
“But I’m not a widget!” she whined. “It’s harder for me!” Denise was giving me her number one reason she despises marketing and selling. Â I laughed and told her that it was also the number one reason EVERY solo-business owner despises marketing and selling! It […]
How to Heal the Planet (A Give-and-Take Guide)
I feel so freakin’ helpless. That’s a sentence I overheard as I traveled this past week.  It was a conversation about guns and politics”¦and the feeling of being powerless. Understandable, of course.  But not true. Sure, it’s unlikely that you can singlehandedly end the knee-jerk, […]
The Surprising Answer to “Should I Brand My Business?”
Whenever a solo entrepreneur asks me whether or not to brand her business, I rarely give an answer. Instead, I ask a question. It goes something like this”¦ What are you avoiding? Here’s why I ask: Many, if not most, of the people who ask […]
What Happens When You Hit the Edge (My Personal Comeback)
Somewhere along the way, we teach ourselves to avoid things that are uncomfortable. “Hey look at this,” we think. “If I just stay right here in the middle – away from all those sharp edges – then I don’t get too banged up.” The “middle” […]
6 Irresistible Reasons to Stop Explaining Yourself
Rita’s dad didn’t approve of her choice to join a mastermind to help her grow her business. Rita said she was expecting a long email from him filled with judgments. As she waited for that email, she was figuring out what she would write back. […]
Why Broken People Won’t Build Your Business
I had told that “poor me” story at least 1000 times. So often, that I believed it. Â As I launched into retelling #1001, something amazing happened. My coach shut me down. “I don’t care,” he said. Â “I’m here to move you forward.” He didn’t […]
This Advice Is so Bad, It’s Guaranteed to Derail Your Business!
If you’re anything like me, you love to learn. In fact, the abilities to listen and “not know” are among the reasons I’ve been able to create so much success in my life. However, the problem with being a perpetual student is that if you’re […]
Ready to Host Your First Live Retreat? Here Are 7 Things To Expect
One of my most popular blog posts of all time is all about how to host your own retreats. Why so popular? I mean, hey, you can just do all your stuff online these days, right? It’s expensive to do a live event! And now that […]
Top 10 Time-Wasters for Business Owners
When you say “I don’t have enough time!” “¦ are you always telling the truth? (Be honest.) Is it possible that you DO have enough time – more than enough – but that you’re wasting it on frivolous things? Let’s get brutally clear about what […]
My First Business Disaster and Your First Business Lawyer
As you are about to learn from my disaster story below, the worst time to try to find a business lawyer is when you really really need one. Why? Â Two reasons. 1 – Because you are emotional about your business, and 2 – Because your […]