How to Name Your Business (My No-Fail 3-Step Formula)
This time you’re determined, dammit. You grab your coffee. You sit down. And you think the same thought that’s been plaguing you for weeks now… “Okay, time to name my business. Let’s do this.” And then? Then, all the RULES rush through your head”¦ You […]
Sick of Selling? Here’s 5 Simple Ways to Get More Out of Every Sale You Make
Think about this. It’s seven times more costly (in both money and time) to get a brand new customer than it is to  KEEP an existing customer. This bit of data comes to us from the White House Office of Consumer Affairs.  (I’m not just […]
5 Tricks to Writing Better Emails
One of my peeps just posted on Facebook that she’s about to host her 10th (tenth!) Vision Board Workshop in less than a year. People were inspired. They commented and asked how she’s had so many successful workshops. Here’s what she wrote: So yes, I […]
Got lots of ideas? Here’s what to do (and NOT) with them”¦
Have you ever said something like this to a friend: “Okay – I have this idea”¦ You then spend a good three minutes explaining your idea – and you finish off by asking,] “”¦Is that a good idea? Or am I just, like, COMPLETELY freakin’ […]
You’re Freakin’ Them Out! (How to Stop Losing Potential Clients)
When you talk to a potential client, how easy is it to just use the familiar lingo of your trade? SO easy, right? Healers start in with chakras. Branding experts yammer about brand attributes. And, you accountants”¦we won’t even go there. Your current clients know […]
How to Unhook Yourself from all that Drama, Darkness and Rage
Years ago, I was at my gate at the Atlanta airport surrounded by TV screens and CNN. I caught a sound bite that put me on high alert. “”¦the Washington DC area was plunged into darkness this evening as storms raged”¦” Plunged? Darkness? Rage?  Well, […]
Please, For the Love of God: Stop Making Brochures
Dinner was over. Â We were outside the restaurant. Â We were about to hug goodbye. Â And my friend Doug says, “Hey can you look something over for me?” Inside, I freeze. Occasionally, Doug asks me to “look things over.” Â That’s fine. It’s not the looking over […]
The #1 Must-Do Strategy for Everything You Write
My Uber driver told me she wanted to start a business. Â In particular, she said, she wanted to be a coach. “Oh?” I said. “What’s your inspiration for that?” “Because I like to tell people what to do,” she said. Okay, maybe not the most […]
Most Elevator Speeches are Lame (Here’s My Cool Little Formula)
When I was just out of college, everyone I met at parties or bars began the conversation with the same question: “What do you do?” It’s a lame perfunctory question, and as such, it requires a lame perfunctory answer. It dawned on me that I’d […]
Your Name in Lights Won’t Solve your Marketing Problems
There’s a church on 70-East here in my town. It’s been there forever. I don’t know what denomination it is. It’s a church. The parking lot is full on Sunday mornings and Wednesday nights. Other than that, I don’t notice it much. That is, until […]