Got lots of ideas? Here’s what to do (and NOT) with them”¦
Have you ever said something like this to a friend: “Okay – I have this idea”¦ You then spend a good three minutes explaining your idea – and you finish off by asking,] “”¦Is that a good idea? Or am I just, like, COMPLETELY freakin’ […]
6 Must Do Steps Before You Spend a Penny on Facebook Ads
What’s the easy answer to all your marketing problems these days? Facebook Ads! (That is, if you believe the conversations you hear as you move through the line at Starbucks or heed the advice you got at that networking event yesterday.) So it’s tempting. Â I […]
6 Steps to Discover your Core Marketing Message
It’s pretty simple really.  All marketing is about two things: 1 – Your client. 2 – You. Your client”¦ because she is the consumer of your words and message, the purchaser of your services.  You have to know this person really really well. You”¦because you […]
How to Get People to Open Your Emails
If you’re like me, you’re on many mailing lists. Which means 20 new emails hit your inbox for each 1 that you actually manage to read. Reality is””we’re just not opening emails and when we do, we’ve got so much going on that we’re onto […]
How to NOT “Bombard” People with Your Emails
Today’s question comes from Marilyn and I think a lot of you can relate with it. Do you ever feel like you’re bombarding people with emails during a launch, and frankly, so exhausted you want to stop all those other great things you do, like […]
Is It a Marketing Problem or Is Your Desperation Showing?
There are people who think that your success is all about your marketing. These people will tell you that if you launched a campaign that didn’t work, then you should examine the offer, your list, your click-throughs, your subject lines, your headlines, your copy and […]
Why No One’s Buying: 5 Mistakes that Kill Your Conversions
If you’ve ever had a hard time getting a client, you might be tempted to wonder if you’re any good at what you do. Or worse”¦doubt you’re cut out for business. Most likely, however, the problem isn’t you. Most likely, the problem is your marketing. […]
Your Most Burning Marketing Questions Answered
Marketing your business has never been easier. Every possible marketing tactic is now at your fingertips, and it’s cheaper than ever. However, these infinite possibilities bring with them a whole bunch of very real questions. In fact, if you’re a business owner, one or more […]
The No-Brainer Strategy for Getting Clients
I was standing in line waiting to buy kombucha at Green Life, my city’s beloved organic grocery store. The guy in front of me had a few small items. His total came to $14.38. As he pulled out his debit card, the cashier asked, “Would […]
On Raising Your Prices: 3 Pricing Strategies to Live By
Raising your prices can be scary. (We determined that in the last article.) So, here are three of my time-tested strategies for when you decide you’re ready to stop simply getting by each month in your business”¦ Strategy #1 - Christine’s Law of “Stretch, Don’t Splatter.” […]