How to Get People to Open Your Emails

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If you’re like me, you’re on many mailing lists.  Which means 20 new emails hit your inbox for each 1 that you actually manage to read. Reality is—we’re just not opening emails and when we do, we’ve got so much going on that we’re onto something else midway and never even click a link. Now put […]

How to Use Your Signature Story to Get Ideal Clients

How to Use Your Signature Story to Get Ideal Clients

When I teach students how to get more clients using your signature story, I get pushback. The idea of revealing the bare truth about ourselves is something that solo business owners struggle with. After all, aren’t we supposed to be experts in the know? My students ask me: How vulnerable should I be? How much […]

How to Get Higher Conversions from Your Emails and Marketing

Nine times out of ten, when I review client emails that are not getting great responses, the problem is that the email is confusing. There are too many calls to action, and there’s too much going on.

In business, the number “one” is considered a bad number. One is bad number in your business when you only have one person on your team. It’s a bad number when your only product fails on its latest launch.  Or when your ONE client gets hit with a disaster and has to stop being your […]

Should You Brand Your Business?

Should You Brand Your Business?

It’s inevitable. Whether I’m hosting an “Ask Anything” call for business owners, or giving a talk to a group of entrepreneurs, or meeting a small business owner at a local party… …someone always asks this question: “Should I brand my business?” By the end of this article, I’ll share my answer. But first…if this is […]