Beware of Everyone
Exhibit A: Woman says to her coach: “I’m lowering the price on this package. Everyone says that number is too high.” Coach pauses. Then she asks: “Everyone? How many people have said this?” Woman thinks for a moment. She says, “Well, there were two, actually.” […]
How to Name Your Business (My No-Fail 3-Step Formula)
This time you’re determined, dammit. You grab your coffee. You sit down. And you think the same thought that’s been plaguing you for weeks now… “Okay, time to name my business. Let’s do this.” And then? Then, all the RULES rush through your head”¦ You […]
Sick of Selling? Here’s 5 Simple Ways to Get More Out of Every Sale You Make
Think about this. It’s seven times more costly (in both money and time) to get a brand new customer than it is to  KEEP an existing customer. This bit of data comes to us from the White House Office of Consumer Affairs.  (I’m not just […]
The $11,127.23 Wake Up Call: Un-boring Advice about Incorporating your Biz
When Sarah first started her design business, it was all just “leap and the net will appear.” She only made about $17K the first year of her business, so she never really had to consider taxes, or even to be bothered by boring phrases like […]
What to Do When You Keep Sabotaging Your Own Success
My dog had been beaten. She had also been burned all over with a lighter. That’s how I found her and how we began together. With tons of training and love, she made leaps and strides over the first few years. Until the day she […]
Please, For the Love of God: Stop Making Brochures
Dinner was over. Â We were outside the restaurant. Â We were about to hug goodbye. Â And my friend Doug says, “Hey can you look something over for me?” Inside, I freeze. Occasionally, Doug asks me to “look things over.” Â That’s fine. It’s not the looking over […]
Two Sneaky Words that Scare You and Lead to Bad Decisions
Exhibit A: Woman says to her coach: “I’m lowering the price on this package. Everyone says that number is too high.” Coach pauses. Then she asks: “Everyone? How many people have said this?” Woman thinks for a moment. She says, “Well, there were two, actually.” […]
What to Do When You Keep Sabotaging Yourself
My dog had been beaten and burned with a lighter. That’s how I found her. And that’s how we began together. With a lot of training and love, she made leaps and strides over the first few years. Until one day, she had a setback. […]
My First Business Disaster and Your First Business Lawyer
As you are about to learn from my disaster story below, the worst time to try to find a business lawyer is when you really really need one. Why? Â Two reasons. 1 – Because you are emotional about your business, and 2 – Because your […]
[CHECKLIST] Must-Have’s for Choosing the Right Website Designer
See if this sounds about right”¦ You meet someone you like. Check! You discover you’re both Virgo. You both love salted dark chocolate. And you’re both business owners. Check! Check! Check! Turns out, this person’s business is web design. (The stars must be aligned! After […]