5 Marketing Blunders to Avoid in Your Business
“I want more clients! I’m doing all the right things! How come I don’t have enough clients?” If you’ve ever uttered these words (or even thought them), you might be tempted to wonder if you’re any good at what you do. Or maybe you doubt […]
Stop Gathering and Start Making
At some point, you’ve gathered enough information. You’ve taken in enough advice. You’ve listened to enough audiobooks. You’ve read enough books. You’ve gotten all the inspiration you can get. You know the instructions by heart. At some point – preferably NOW – it’s time to […]
Why Elevator Speeches Are Lame
When I was just out of college, I got a job at a PR firm. At that time, every new person I met at any party or in any bar always started the conversation with the same question: “What do you do?” It’s the classic […]
Are You Playing Picasso in Your Business?
Create your business model and stop recreating it It starts harmlessly enough. There you are. Being your passionate, idea-driven, in-the-moment self. And you meet someone. Maybe it’s at a networking event. Maybe it’s a friend of a client. Either way, she finds out what […]
It Might Be Time to Take a Chance on Yourself If”¦
There are two kinds of people. First, you’ve got the toe-dippers. These are the ones who stand at the edge of the water. The tip of their toe tells them it’s too cold. They wait to see if there might be weird fish in this […]
How to Say “I’M IN!” to Your Business and Your Dreams
There are scary moments in the journey of business and life. But there’s nothing quite as intense as the moment of clarity when you suddenly see what’s REALLY possible for you. You see how SMALL you’ve been thinking. You realize that you can play a […]
Business or Pleasure? The Traveler’s Guide to Unwavering Happiness
When you travel, much of your time is spent reacting. Regular business travelers know this all too well. “Annoying Thing A” happens. “Business Traveler B” decides what to do. Some days are a constant impetus/response pattern. Some of us get good at it. Â Some of […]
Does Your Business Squeeze the Joy Out of Your Passion?
Seth Godin once wrote: “In order to monetize your work, you’ll probably corrupt it, taking out the magic in search of dollars”¦” In other words, when you choose to follow your passion, and make it into your business, there will be a point when the […]
Do You Know When to Hire Help?
My very first house had a big lawn. I mowed it myself. (I prided myself on being a tried-and-true DIY gal.) Only problem? I hated mowing the lawn. I dreaded it all week. I was always happy once it was finished”¦ but I started dreading […]
Should You Or Shouldn’t You? The Million-Dollar Truth about Your Story
A butt-ugly turn-around moment in my life happened when I was trying to fall asleep in a freezing cold room with cinderblock walls in New York City’s East Village after a hellish performance at a premiere listening room. I thought my career was over. I […]