We love the storyline that goes like this: When you have your own business, you can: √ Live in your pj’s. √ Go to the gym whenever you want. √ Take random afternoon hikes with your dog. √ Run errands while the rest of the […]
This time you’re determined, dammit. You grab your coffee. You sit down. And you think the same thought that’s been plaguing you for weeks now… “Okay, time to name my business. Let’s do this.” And then? Then, all the RULES rush through your head… You […]
Think about this. It’s seven times more costly (in both money and time) to get a brand new customer than it is to KEEP an existing customer. This bit of data comes to us from the White House Office of Consumer Affairs. (I’m not just […]