Content is EVERYWHERE, and it’s so easy to find and share it nowadays.
That’s what today’s topic is all about—a question that comes to us from a very conscientious entrepreneur who wants to know how you make sure you’re not stealing someone’s content.
Kelly writes in,
“I teach a lot of this stuff myself…how do people like us share what we are learning with and from each other without feeling like we are borrowing, stealing, copying or otherwise being shady LOL. I deliver it in my own authentic way but want to make sure that I am giving credit where it is due!”
This is a really good question, because all of us are creating content all of the time, and now more than ever, the content is out there!
It’s going to be tough to give credit to content in today’s world.
The key is how you teach it and how you frame it.
For instance, in my Uplevel Academy, I have two tracks with how I frame my content. The Strategy Track, and The Soul Track.
One piece is the left brain—the business side…how to do the marketing, creating an ezine. The other side is soul…all of that supposedly soft stuff that I know gets in the way of peoples’ success. That’s how I frame—that’s how I contextualize what I teach.
What I would say with you, or any expert that’s out there is to really pay attention to how YOU teach your clients.
When you’re just in the moment and talking to clients, watch yourself. When your client has an “Aha” moment, what did you just say? Something about how you are filtering information is really hitting home for them…and THAT’S what you want to pay attention to.
This is what I call framework, and contextualizing things. The key is that it really takes a little time, and discomfort to find your own way with this—Sitting, creating, and giving yourself that space so that you can find your way with this.
Being entrepreneurs, we can tend to be all over the place with our ideas, but at some point you need to carve out the time to create the things that are yours—and you KNOW they’re yours. Take those ideas out of your head and lay them out in ways that are going to hit home for your clients.
What do you do if someone steals your content?
What I tell my clients is that your energy CANNOT be ripped off. Your spirit can’t be duplicated (but of course it’s not OK to violate trademarks or logos…that’s a whole other thing..and that’s what lawyers are for!).
You can tell when someone isn’t congruent with their teaching. You can’t sustain success ripping off other people.
Share your comments with all of us below! When you’re sitting down and creating content, how do you get beyond the fear of copying what others have said?