One of the members of a popular music trio told me that the promoter of their upcoming show called to let him know some news.
It seems that the promoter has decided not to honor the payment guarantee for any musicians coming through town this year.
The economy, of course.
The promoter told my friend that the trio could certainly come and perform, but there would be no guarantee they’d get paid.
Now, this trio is made up of people who make things happen – and they’ll be putting much more energy into the promotion and marketing. So, they’re not worried.
But the promoter. There’s a different story.
I’m in a high-level coaching program this year with someone who runs several companies, is a 7-figure business-woman, and is one of the clearest people I know. Recently, we were talking about the economy and the insidious fear-speak of the media.
She said, “Yea. This is where it gets interesting. This is when you start seeing people using the economy as an excuse not to show up.”
When she said this, I thought of the promoter. He has chosen – consciously or unconsciously – to use the economy as his excuse.
It’s convenient to stop marketing.
It’s convenient to stop creating.
It’s convenient to opt out of contracts, to choose not to pay people.
After all, these days we are all being handed the glorious option of taking no risks. Best of all, we have a socially-acceptable reason for doing just that.
This is the choice many people are making now. Like our friend, the promoter, they have decided IN ADVANCE there’s just no point.
Courageous marketers will tell you that now’s the time to put more energy into your marketing efforts because the competition is cutting back.
Courageous real estate investors are seeing opportunities.
Courageous artists and musicians are creating beautiful work and putting it out in the world every day.
Courageous people use the economy not as an excuse, but as a REASON.
A reason to show up even bigger.