Please, For the Love of God: Stop Making Brochures
Dinner was over. Â We were outside the restaurant. Â We were about to hug goodbye. Â And my friend Doug says, “Hey can you look something over for me?” Inside, I freeze. Occasionally, Doug asks me to “look things over.” Â That’s fine. It’s not the looking over […]
The #1 Must-Do Strategy for Everything You Write
My Uber driver told me she wanted to start a business. Â In particular, she said, she wanted to be a coach. “Oh?” I said. “What’s your inspiration for that?” “Because I like to tell people what to do,” she said. Okay, maybe not the most […]
Not Enough Readers, Fans, or Peeps: What To Do When Your Numbers are Embarrassingly Low
Every now and then, someone will complain to me about not enough people signing up for their event. Or that they only have 47 registrants on their webinar. Or only 13 people in their first program. Recently, a doctor sent me his marketing sequence and […]
Most Elevator Speeches are Lame (Here’s My Cool Little Formula)
When I was just out of college, everyone I met at parties or bars began the conversation with the same question: “What do you do?” It’s a lame perfunctory question, and as such, it requires a lame perfunctory answer. It dawned on me that I’d […]
Your Name in Lights Won’t Solve your Marketing Problems
There’s a church on 70-East here in my town. It’s been there forever. I don’t know what denomination it is. It’s a church. The parking lot is full on Sunday mornings and Wednesday nights. Other than that, I don’t notice it much. That is, until […]
Thinking of doing a live event this year? Here are 7 must-know insights from 20 years on the stage.
It was my very first gig. I had just done my very first set. I was in the front seat of my car outside the bar. Â My pal David, a veteran songwriter who came to support me, was in the passenger seat. He listened as […]
6 Kinds of Clients That Aren’t Worth the Money
If you’re anything like me, you started your business in part because you took a gander at the options for making money in this world and discovered that… A] commuting is a hideous nightmare. B]  9-5 is for robots. C]… having a boss makes you want […]
The Life-Changing Magic of Tidying Up Your Business
Your clients probably never lay eyes on your work-space. (Oh, thank God, right?) So why would tidying up even matter? Â I mean, some days you don’t even shower. (Oh come on. Admit it.) Well, in the words of Marie Kondo, best-selling author of The Life-Changing […]
What To Do When You’re Scared of Being Called a Bitch
It’s an insidious fear. It preys on many of my clients. Â It gets confessed at the mic at my events. Or sometimes with a glass of wine after a mastermind retreat. It’s the age-old fear of being called a bitch. Â And it festers no matter […]
When Vision Boards Fail You
You’d think I wouldn’t share this story. I mean, the Kindle version of The Complete Guide to Vision Boards just went to #1 on amazon.com. (It’s a revised edition – with never-before-seen content – and a whole new section on Intention. Click here to get […]