The Witch Factor: How to Reach Your Ideal Client”¦Magically
Study after study shows that, as consumers, we buy with our emotions and then rationalize our purchases with our rational mind. That’s why advertisers spend millions of dollars trying to touch your heart or tap into your emotions. That’s why brands like Gerber and Chips […]
5 Marketing Blunders to Avoid in Your Business
“I want more clients! I’m doing all the right things! How come I don’t have enough clients?” If you’ve ever uttered these words (or even thought them), you might be tempted to wonder if you’re any good at what you do. Or maybe you doubt […]
Switching Careers
The First Step to Switching Careers It’s that nagging voice, and it’s getting louder. You’re thinking of switching careers and taking your next leap, but you don’t know if you can do it. The critical inner voice says: No. You can’t do it. It’s too […]
Are You Playing Picasso in Your Business?
Create your business model and stop recreating it It starts harmlessly enough. There you are. Being your passionate, idea-driven, in-the-moment self. And you meet someone. Maybe it’s at a networking event. Maybe it’s a friend of a client. Either way, she finds out what […]
Your Clock or Your Cash: How to Find your REAL Value
Consider this scene at the post office”¦ A man haggles with the postal clerk to see how many brochures he can stuff into his envelope before the postage price jumps to the next level. When he realizes that the next level is only 17 cents […]
Business or Pleasure? The Traveler’s Guide to Unwavering Happiness
When you travel, much of your time is spent reacting. Regular business travelers know this all too well. “Annoying Thing A” happens. “Business Traveler B” decides what to do. Some days are a constant impetus/response pattern. Some of us get good at it. Â Some of […]
Do You Know When to Hire Help?
My very first house had a big lawn. I mowed it myself. (I prided myself on being a tried-and-true DIY gal.) Only problem? I hated mowing the lawn. I dreaded it all week. I was always happy once it was finished”¦ but I started dreading […]
Do You Make it Too Hard for People to Pay You?
I was standing in line waiting to buy kombucha at Green Life, my city’s beloved organic grocery store. The guy in front of me had a few small items. His total came to $14.38. As he pulled out his debit card, the cashier asked, “Would […]
Should You Make Your Business Appear Bigger Than it Really Is?
As a solo-business owner, you’ve got it made. There’s no boss to answer to. Cubicles are a thing of the past. HR doesn’t hound you for a lost security code. And you’re probably reading this in a t-shirt and jeans. (Okay, you’re in your pajamas. […]
What To Do If You Don’t Charge Enough
Shrinking seems rational. After all, the economic roller coaster ride we’ve all been on has left some business owners scared, nauseated, and wary of taking anything that looks remotely like a chance. Add to that the 24/7 media fear parade, and you end up with […]