5 Lessons from 5 Years of a Weekly eZine
Five years ago today — with my heart beating a mile a minute — I hit “send” on my very first eZine. Back then, I was still playing music, and my eZine was called “Live Creative.” I had 3000 subscribers. Up til that point, I […]
5 Keys to a Successful Product Launch
If you have a product, the worst thing you can do is plunk it down on your website and hope your ideal client will be compelled to hit the “buy” button. And if you’ve read anything about marketing in the last few years, then you […]
The Witch Factor: How to Reach Your Ideal Client”¦Magically
Study after study shows that, as consumers, we buy with our emotions and then rationalize our purchases with our rational mind. That’s why advertisers spend millions of dollars trying to touch your heart or tap into your emotions. That’s why brands like Gerber and Chips […]
5 Marketing Blunders to Avoid in Your Business
“I want more clients! I’m doing all the right things! How come I don’t have enough clients?” If you’ve ever uttered these words (or even thought them), you might be tempted to wonder if you’re any good at what you do. Or maybe you doubt […]
Why Elevator Speeches Are Lame
When I was just out of college, I got a job at a PR firm. At that time, every new person I met at any party or in any bar always started the conversation with the same question: “What do you do?” It’s the classic […]
An Email Tip for Getting Higher Responses
One is a scary number in your business. In fact, one of anything biz-related can be a surefire path to failure. One employee running the show?  What happens when that person has an emergency or has to quit for some reason? One major client who […]
Do You Make it Too Hard for People to Pay You?
I was standing in line waiting to buy kombucha at Green Life, my city’s beloved organic grocery store. The guy in front of me had a few small items. His total came to $14.38. As he pulled out his debit card, the cashier asked, “Would […]
Should You Make Your Business Appear Bigger Than it Really Is?
As a solo-business owner, you’ve got it made. There’s no boss to answer to. Cubicles are a thing of the past. HR doesn’t hound you for a lost security code. And you’re probably reading this in a t-shirt and jeans. (Okay, you’re in your pajamas. […]
Got Lots of Ideas? Here’s What To Do with Them”¦
Have you ever said something like this to a friend: “Okay – I have this idea”¦ [You then spend a good three minutes explaining your idea – and you finish off by asking,] “”¦Is that a good idea? Or am I just, like, COMPLETELY freakin’ […]
Why Your Launch Bombed
One thing’s for sure. If you have a product, the worst thing you can do is plunk it down on your website and hope your ideal client will be compelled to hit the “buy” button. If you’ve read anything about marketing in the last few […]