Stop Treating Your Business Like a Hobby: 5 Starter Steps for Getting Real
I call it “The Empire Mentality.” What it means is that you act like the owner of a major empire even before you have the clients or the bank account to prove it. And guess what? When you take your business seriously – miraculously, so […]
The Unsexy Truth About Success
This week I posted a video on my Instagram that got lots of comments. It’s an iPhone video of me doing pull-ups. And it’s not what you’d expect. That’s because when I hit my goal to do 10 pulls ups last year, there was no […]
Got lots of ideas? Here’s what to do (and NOT) with them”¦
Have you ever said something like this to a friend: “Okay – I have this idea”¦ You then spend a good three minutes explaining your idea – and you finish off by asking,] “”¦Is that a good idea? Or am I just, like, COMPLETELY freakin’ […]
Top 10 Business Travel Tips for Mindset and Sanity
Business travelers know this all too well. “Annoying Thing A” happens. “Business Traveler B” decides what to do. Some days are a constant impetus/response pattern. Some of us get good at it. Â Some of us pride ourselves on our inner peace in spite of Annoying […]
6 Must Do Steps Before You Spend a Penny on Facebook Ads
What’s the easy answer to all your marketing problems these days? Facebook Ads! (That is, if you believe the conversations you hear as you move through the line at Starbucks or heed the advice you got at that networking event yesterday.) So it’s tempting. Â I […]
6 Steps to Discover your Core Marketing Message
It’s pretty simple really.  All marketing is about two things: 1 – Your client. 2 – You. Your client”¦ because she is the consumer of your words and message, the purchaser of your services.  You have to know this person really really well. You”¦because you […]
6 Snarky Syllables that Steal your Mojo (And the Remedy that Grabs It Right Back!)
You consider making your first video for your website”¦ “¦and this voice pops into your head. You think about following up with the woman you met at that event who expressed interest in working with you”¦ “¦and you hear it again. You know you should […]
How to Scale Your Business (Or Choose Not To!)
The entrepreneurial path is clear. First, grow your business. Then scale your business. So, here’s how it goes: Darlene starts her own graphic design company. At first, she’s thrilled to leave her cubicle job and get some clients. She can’t believe her great good fortune […]
The 3 Biggest Mistakes First-Time Speakers Make – and How to Avoid Them…
If you’re breaking into a cold sweat thinking about getting in front of a crowd for the first time – you’re in excellent company. Richard Branson, in an article for Entrepreneur, admitted that when his coach urged him to make himself the public face of […]
How to Get Great Client Testimonials That Will Help Your Business
You’re great! You’re awesome! These are the words an entrepreneur loves to hear from their clients. And while they are great and awesome, they don’t do much as testimonials you can actually use in your business. So how do you get genuine client testimonials that […]