Recently, I was on a video call with one of my clients who was getting increasingly hung up on her marketing.
She put her face in her hands and said, “Sage, do I really need to have a blog?” Then she looked up and gave me those puppy dog eyes as if pleading with me would make me change my mind.
But my clients don’t get killer results by me being a pushover. I’m a badass coach, and that means staying firm with my clients when they want to slack off.
I’ll tell you what I told her—YES! If you have a business, then you MUST have a blog.
Whether you have an online business or a brick and mortar store, your blog is a non-negotiable part of your overall business plan.
Without a blog, your website is like a PB&J sandwich without the PB. Yuck!
Your Business Blog Serves Two Purposes:
- It lets people know your business is still up and running.
- It’s an essential marketing tool.
When I visit a business’s website, I always check to see if they have a blog. If they do, I next look to see when their last post was published.
If it’s been more than a week or two since they’ve published new content, I either think they’re being lazy with their business (so why would I hire them?) or the business has closed!
Have you been dragging your feet about starting a business blog?
No more! It’s time to put on your big girl panties and use your blog to your best advantage. Your business and your customers are counting on you.
Here are 3 no-nonsense reasons why to you need to blog like a badass.
1. A Badass Blog Is Consistent
Consistency is key for any business, and the first place you need to be consistent is on your blog. Posting at least once a week shows your followers that you’ve got your sh*t together.
It demonstrates your stability and that you’re not some flaky jerk who’s going to disappear right when they need you.
If your readers can count on a brilliant, helpful blog post being published on your website at the same time on the same day every week, then they’ll begin to know, like, and trust you.
Consistency leads to trust, and trust leads to sales. Cha-ching!
2. A Badass Blog Offers Solutions
Unless you have a food-related business, no one cares what you ate for lunch so stop blogging about the mundane things that happen in your life! Seriously, save the sandwich pics for Instagram.
Your blog is not a journal for your inner most thoughts, and it’s not a place for you rant about silly stuff like how the barista at Starbucks forgot your whipped cream.
Offer solutions to your ideal customers and clients within your blog posts. Showcase your expertise and how your business is uniquely positioned to help them achieve their goals.
For example, if you’re a coach, write about your best motivational techniques. If you design jewelry, describe how the right accessories can boost confidence.
3. A Badass Blog is Authentic
No matter what you’re selling—coaching, website designs, custom paintings, etc.—your customers aren’t buying whatever it is.
They’re buying YOU!
Let’s get real here: a quick Google search proves that there are a million other people selling exactly what you’re offering. So why should folks choose you over another brand?
A fabulous (and underused) way of standing out from the crowd is to be authentic in your blog posts. That means admitting your mistakes, being real, and giving your readers a behind-the-scenes peek at your life.
One of the best compliments I ever received came from a client when I asked her why she decided to work with me. She said, “Because you’re not that polished!” My authenticity made me approachable and trustworthy.
But remember, being authentic is different than “letting it all hang out.” You want to be true to yourself and your personality, but save the political tirades and medical oddities for another venue.
Ready to Blog Like a Badass?
This week, own your worth and show the world how badass your business really is!
Write a helpful, authentic blog post that positions your business as the best choice for your ideal clients and customers. Then hit “Publish” even if you’re scared—done is better than perfect!
Do you blog consistently on your business website?
In the comments below, share what you love about the blogs from your favorite businesses and how you’ll incorporate those traits into your blog.
Sage Grayson is a professional Life Editor who helps ambitious career women edit their habits, routines, and mindsets to balance their happiness at work and home. You can find her and her badass blog at SageGrayson.com.