There are people who think that your success is all about your marketing.
These people will tell you that if you launched a campaign that didn’t work, then you should examine the offer, your list, your click-throughs, your subject lines, your headlines, your copy and your price points. They will tell you, “It’s a marketing problem.”
Then there’s the other camp.
These people will tell you it’s all about your energy. That marketing is manipulative, and that you just need to get your spirit into alignment and not worry so much about marketing to get clients or customers. Just do the mindset work – the soul work – and you’ll be totally fine. The universe will then send you the customers.
I think real success is when you plant yourself in both camps.
Yes, learn how to market.
In the process, you will learn how to communicate and how to serve. Plus, the results of any offer you make, any campaign you launch can be altered instantly by a single tweak, and it can astound you the difference one word or number can make in your results. “Ah, it was a MARKETING problem! How interesting!”
On the other hand, no amount of tweaking, testing or tracking can fix bad juju.
And what I mean by bad juju is this:
“I am so desperately in need of your approval or your money or your power that I have come up with this campaign just so that I can get something from you… even if it’s just a comment, or a share.”
So yes, your energy matters too.
As a business owner, you are always working with your intention, and mindsets. You always have an opportunity to clean it up. Your awareness is key.
However, if you learn marketing in an attempt to never have to manage your own motivations or energy?
Or if you try to stay all peaced-out and use your good energy as an excuse to not face the business stuff that has frightened you a bit?
Then you’ll have some ugly wake up calls someday.
In my Uplevel Academy, our clients get two trainings each month over the course of the year. One is in the STRATEGY track. The other is in the SOUL track. That’s because having a business means you have to be able to market, to understand how you communicate, make offers, sell things, put your programs and packages together.
But you also have to learn how to spot where you aren’t clear, clean or aligned. Where you are grasping out of desperation, rather than selling out of service.
Don’t kid yourself. Both of these things are important. And this is not about shaming yourself for not having it all perfect.
It’s simply about being relentlessly aware of how you are growing your business and making money. And this, in and of itself, is the best reward of all.
Which camp are you in?