How can you build a RELATIONSHIP with the peeps on your list… and not feel sleazy SELLING to them? This is huge area of concern for all entrepreneurs who want to honor their peeps. As well it should be.
Here’s the thing– you’ve got to think like a marketer. No, this doesn’t mean you need to be manipulative.
It simply means you need to be strategic.
In today’s episode of Instant Uplevel, learn when you should pitch to a newbie on your list.
If you’ve been growing your list for five years, you’re going to have new people on there, and some who have been with you from the start. So, it wouldn’t make much sense for the newbies to just immediately buy whatever it is you’re offering to your faithful, longstanding audience.
Separating the newbies out into their own email sequence is a great strategy.
Would you say, as a rule, to write to your list for 3-6 months before offering any services? Or is this just for programs? Also, should we exclude new people on the list when sending solo emails for promotion?”
Here are three things to remember when you’re thinking about pitching to a newbie on your list:
1. What is your relationship with your list?
True, there is money is having your list in the first place.
But maybe that’s the wrong way to look at it.
The key is in having a relationship with your list – this is your priority as a marketer.
In other words, spend a certain amount of time giving the peeps on your list something of value before you even think about selling to them.
Now, that amount of time is entirely up to you, but really depends on WHO’s on your list. Personally, I think you need to spend some time building a relationship before they can appreciate what you have to offer.
How do you know when? Try paying attention to the feedback you’re getting. Take an interest in what they’re doing— are they clicking through? What are they liking or not liking? Then you can decide when and what to offer them.
2. There are no hard and fast rules to marketing to your peeps!
Again, there is no definitive time frame here!
This is about YOUR LIST, who’s on that list, and who you are as a leader. Don’t forget, this is your tribe, and YOU are the tribe leader.
So again, pay attention to your tribe! Look at your metrics.
3. Think about creating a different email sequence to cater to new people on your list.
Consider setting things up so newbies on your list don’t get the latest emails you’re sending out for your brand new launch.
So what do they get?
Bring them into your world and help them get value from it. Let them really experience you before they commit to signing up for one of your products or services. And if you don’t already have this, it may well be time to create a lower-priced product for the new people on your list.
And have fun – you’re world and your vision is amazingly unique, after all.
What’s worked or not worked for you when pitching to your peeps? Leave your question or comment below!