The 5 Phases of the Entrepreneur - Christine Kane

We’ve all heard from the old school business drowns that creating a business plan is the first thing you must do as a business owner. This mentality doesn’t take what I call the Soul Track of business into consideration.

This includes the mindsets that, very naturally, get us stuck in place and unable to move forward or even make a decision.

Now there is nothing wrong with business plans, yet for example what a solo-business owner needs when they begin is to get clients and put some other things to the side, until they’re ready for those elements – and that’s the tricky part.

That’s where the five phases of the entrepreneur come in. They help you identify not only the right strategies for where you’re at, but there will be a huge weight lifted from your shoulders as you let go of all the shoulds you’ve been carrying around.

These phases determine your needs, highlight the obstacles, and the mindset blocks that prevent you from making money and getting to the next level.

Phases aren’t steps, and they’re not defined by revenue! Listen in and feel the liberation when you finally find your entrepreneur phase.

Episode Transcript

Welcome to the Soul-SourcedTM Podcast, unconventional business advice for the highly creative secretly sensitive and wildly ambitious entrepreneur. I’m your host. Christine Kane. Let’s do this.

Alrighty. This is episode number six. And in our time together today here on the Soul-SourcedTM Business Podcast, you are going to get clarity about what to do in your business each week, each day. That’s because you’re going to finally see clearly where you are in your business growth, and you’ll be able to let go of the complexities and confusion and the muck and all the shoulds that tend to weigh entrepreneurs down. What we’re going to talk about is something I call the five phases of the entrepreneur.

So there’s a phrase that coaches and business strategists like to say a whole lot. And that phrase is you don’t know what you don’t know. And anyone who can say you don’t know what you don’t know has probably been at this awhile, no matter what they’re referring to. They’ve been at it a while long enough to have discovered the colossal acreage of the things they didn’t know when they got started. But when someone says this to you and you’re in the place where you really don’t know what you don’t know, and you don’t know that you don’t know it. And I know I’m sounding like friends, they don’t know that we know they know. We know, but my point being that when someone says it to you, then it’s not only not helpful, but it’s just annoying. Even if it is true.

Like for instance, I host a group coaching, zoom call on Thursdays. And one of the people who raised her hand last week was just starting up her business. She is a systems expert and an SEO expert, great business idea. And she was stuck because she had gone to her local, small business administration people. And they had told her to make a business plan. And she had been working months on this business plan and she couldn’t seem to get it right. And she wanted me to help her with her business plan.

And this is where you don’t know what you don’t know comes in, but I didn’t say that to her because I didn’t want to, but the usual old school drones, they’re going to tell everyone things like you need a business plan and you need to nail that down first. You know, all those people who have ever gotten an MBA, they’re all gonna sit you down and they’re going to have you spend a lot of time on your plan. And again, if you don’t know what you don’t know about your business, it’s really, really hard to have a plan. And let me just say that just because someone has an MBA does not mean they know a thing about the solo business, having to market and having to get clients and having to onboard climate clients and have to a sale and all that kind of stuff tends to not be their expertise.

So this particular person, it was really a matter of sharing with her, the correct strategies for this starter phase that she was in. And also talk with her about what I call the soul track of business. And that was what I was seeing her really get stuck in. And that’s the mindsets that were blocking her at this point very naturally, by the way, a lot of mindsets were blocking her as she was trying to get this started. And once she could hear that it was like something completely lifted. And she was, she said she felt liberated. And then she realized that she could set aside making the very most perfect plan possible and start learning and getting clients, learning how to get clients and learning how to do that. Just her first few clients to get her going, Hey, let me just say, it’s not that plans are bad or that MBAs are bad.

But for our purposes here at the soul source business, what we’re talking about is not the kind of businesses that are about, you know, getting angel investors are getting bank loans. We’re talking about you doing it and starting to make money. And it’s an entrepreneur centric business. And at the start, it tends to be a solo business. And there are phases to this kind of business that most people don’t consider when they advise big elaborate business plans. And those phases determine your strategies, your needs. And most importantly, the obstacles and mindset blocks that prevent you from making money and getting to the next level level. And this is going to be an episode of clarity for you. So that’s, that’s very good news.

What I’m going to walk you through is the five phases of the entrepreneur as she or he is building and growing a business. But before we do that, there are three things I want you to understand about these phases.

All right, first is phases. Aren’t steps. It’s not like school where you’re in first grade and then you’re in second grade. And then you’re in third grade. After you get out of that initial phase, the first phase I’m going to talk about, which is like the dreamer phase, each phase after that becomes a process. And that process, that phase gets entered and then it gets mastered. And then you cross over to the next phase. And every time you have to do that little crossover, there can be a lot of like fear. There can be a lot of trouble. There can be a lot of gnashing of teeth because mastery of one phase can feel, it can feel very cool, but then suddenly you’re in a whole new phase with all kinds of new needs and new skillsets to build. And our tendency as humans is to reach back for what’s familiar for what we already know, and that doesn’t work anymore with your next phase. So you have to enter this new uncertain phase with a whole lot of trust. And every part of this can be supremely uncomfortable.

The second thing to understand is that I purposely named each phase after the entrepreneur and the state of the entrepreneur, not of the business itself. And that’s because this is called a Soul-SourcedTM business, which means that the energy, the soul of that entrepreneur deeply impacts the business itself. So what’s in the way is the skillsets and the mindsets and the obstacles of that entrepreneur, because you’re the core of your business.

The third thing to understand is that as I describe each of these phases, I am also going to include some caveats. And I want you to look out for these caveats because it’s very easy to miss identify yourself based on something like a number or a revenue or some description that I say. And sometimes that’s not the identifier, it’s that your mindset is what’s causing you to misidentify and keep you stuck.

So with that said, I am going to define each phase and give a few key identifying factors for each one. And then I’m going to share the obstacles and the strategies and dangers of each phase. And by the way, if you want a deeper dive into this, I’m going to post a link in the show notes to give you the tool that I designed for this for my clients. And also a live training that I did on this as well. So with that said, let’s dive into the five phases of your business. And of course we are going to start with phase one and phase one is the dreamer. So the dreamer is not really a business owner. At this point, the dreamer is still just having ideas.

And that’s usually because taking action seems too scary. And when you’re in the dreamer phase, you’re making very little money with your business. Maybe you did a workshop and you made a few hundred or a few thousand, but you may not know how to sustain that kind of result. And in the dreamer phase, you typically still have a job or you need to have some kind of employment, but you tend to be unfulfilled in that job. Or you just know there’s something more for you in the world. Something is calling you, the obstacles in the dream or phase are mostly what happens when you’re scared and when you don’t know what steps to take. So the first obstacle is that dreamers are often addicted to motivational ideas. So they say things like I’m going to change the world, or I’m going to live my purpose. But then, you know, you tell them that perhaps they should do the work to make a product or get a client. And then you’ve totally harshed their buzz.

So I remember a few years ago at one of our Uplevel events, a couple showed up at it and they kept going to the microphone and telling, telling me like yelling at me. They wanted to change the world. They want to change the world. They were desperate to change the world. And I had these images in my head of like, what do you, are you going to walk out the street with a megaphone, like, and put up posters and sandwich boards? Like I’m changing the world here. And, and every time I gave them, you know, Hey, maybe we should sit down and get you some clients or whatever. They just looked at me like they hated me. And they did, they didn’t stick around. And that happens. But that’s, that’s part of it is there’s a real addiction to these ideas that don’t really have legs to them.

The next obstacle, um, of the dreamer is that dreamers tend to wait. So I teach something, I call the eight waits and the eight waits are patterns of the things that we tend to wait for when we’re scared. And so for me, when I was in the dreamer phase, before I became a musician, I was still, you know, I was all caught up in it. And I was all like up in my head about it. And I was caught up in the game of waiting for permission. I mean, I’ve truly thought that, and I really did. I thought that someone had to come by and tell me that it was okay for me to be a songwriter.

Like there was some kind of administrator who was giving out hall passes and would tell me that my dream was okay. And at some point I realized that I had to give myself permission and I had to start taking steps. And this was a huge mindset shift for me. So there is a lot of questioning that comes at this phase. Also, the dreamer tends to fall for schemes and magic pills, which when, when these kinds of quick fix things don’t work as they often don’t, it can create a pattern of disappointment and loss. And then also you lose trust in yourself. And so before I move on, this is one of those caveats that I mentioned earlier.

Whenever I teach about the dreamer phase, there are always a handful of people in the room who say, Oh my God, I’m, that’s me. I’m, I’m still a dreamer. And often what’s happened is that we all see ourselves in this. Cause you can always look back and remember pieces and parts of yourself. So you don’t remove the dreamer. When you start a business, you actually may have times where that energy, like the energy of waiting comes back to you or, or that that same kind of struggle with some of these mindset issues. But when you get trapped in the dreamer phase, you truly don’t take action. So if you have a business, if you’ve gotten started, you’re not in the dreamer phase.

So with that said, when someone is in the dreamer phase, there are some strategies that can help them move into their dream of owning a business. And one of those is some form of life coaching or therapy, anything that can focus that person on the mindset of ownership and really understanding personal responsibility and helping them create habits that build a foundation of self-trust, especially having someone hold you accountable for taking the very first imperfect steps.

Now, every phase has dangers in it. And when I say dangers, I’m referring to the place of total stuckness or inaction. And the dangers that come with the dreamer stage are mostly around the things you tend to gravitate to that give you enough emotional juice so that you can just stay stuck. And one of those things is colluding.

So colluding means that you surround yourself with people who agree with you there, they’re also dreamers. And they collude with you about how bad your life is, how bad their life is, how sucky everybody else is, how hard everything is. And that can keep you very, very, very trapped. And another danger at this phase is that you keep whittling away at your sense of trust in yourself because of every new scheme that you try, it doesn’t pan out. You’re trying to get quick fixes. And then as we move on, if you can break out of those dangers, when someone does take action, and when they leave behind the excuses, when they do take responsibility, they, they quickly enter into the second phase of the entrepreneur.

And that phase is called the starter. So the starter phase is defined in a few different ways. And at the starter phase, you are making anywhere from 5,000 to 25,000 with your business. And I hesitate to say these numbers as if they’re written in stone, because every now and then someone has gone further or they’re a little lower, but it’s a good general way to define it. And when you are in the starter phase, typically your business is under three years old and you may still be holding a job, or you recently left your job. I’ve worked with people in all places when they’ve been in starter phase, still at job, leaving job, you know, higher income, lower income. But at this point you typically don’t have a mailing list. You have not created your email list yet your income is inconsistent and unreliable. And then again, this brings us to another one of those caveats.

And it’s about these identifiers that I’m talking about in the starter phase. Sometimes there are people at my retreats who will look at this list and they’ll say, Oh, I’m a starter because they see the income ranges that I’m describing or the list numbers. And the truth is they’ve had their business for 10 years. So in this case, they’re not starters, but the challenge for them is that they have not mastered some clear business skills to help their income match. The fact that they’ve been in business for 10 years, and we’ll, we’ll touch on that in the next phase. So let’s look at the obstacles of the starter phase and the starter entrepreneur. And these are really a lot around mindset obstacles at this point. First, there is often a fear of being seen. And so that’s the old, who do you think you are? Kind of thing, that we all get scared of when it comes to putting yourself out there.

And another one is, I’m just like I talked about the weight, the weighting and the eight weights, uh, of the phase in the starter phase. You’ll often find people waiting for perfection. They’re trying to sort of answer the, who do you think you are? Question by being more perfect. So the person who was obsessing over her business plan until it was perfect, that’s often what happens is we wait and we spin ourselves out, trying to be perfect and getting started is all about taking imperfect action. So you have to get over that weight.

Another obstacle is the fear of rejection and also the fear of being a fraud. Like even when money does come in, those first dollars come in, it can feel like a fluke. So they haven’t developed a foundation at this point and being able to stand strong as the owner of a business.

So the strategies needed at the starter phase are all about generating revenue above all else, which is why I was saying the business plan was keeping this person trapped. She needed to go get clients. And what that means for that starter is really, truly, it’s a lot about offline. So I always give my clients a really clear offline marketing plan. And that means anything from warm letters to great referral systems or speaking, or networking, anything where they aren’t necessarily, you know, having to do a ton of digital work, because it’s a real fast way to get clients. A starter phase of someone in the startup phase also needs to create a strong pricing model and not just wing it. A lot of times people just toss their prices out there and they don’t want to deal with pricing. And also they will often compare themselves their prices to anyone else in their field. And they’ll think they’re being competitive or sneaky by pricing just a little bit lower. And that’s not a good strategy.

A starter also needs to focus on some very basic marketing and selling skills and principles. And this isn’t often, I mean, everyone there’s always exceptions, but this typically isn’t the time to go to the webinar on funnels and launches and learn how to have do a funnel and have a launch. And that’s because you don’t yet have a list and you haven’t gotten your sea legs under you yet to understand all the many subtleties and messages of marketing and how to sell authentically. So at this stage, there’s a real need for getting the experience like really, and truly getting the experience of getting clients, of having clients and managing clients. And plus there are a lot of money mindset shifts that are coming because it’s a very big thing to move from being an employee, to being an owner.

Most seasoned entrepreneurs do not remember this part. And I am here to tell you, it is an enormous energy and mindset shift. I have worked with many, many entrepreneurs who went from just being these kick ass six figure high level positions in corporate. And when they moved into entrepreneurship, they had no idea how much insecurity they would face because now they are the product. Now they are the service and they didn’t have any kind of corporate brand to hide behind. And that brought up so much unexpected emotion and fear. So the dangers that can trap you in the starter phase are largely due to the fact that you aren’t that far removed from the role of being an employee. And so it’s very easy to get, give up and just go back to what you know, cause this phase is hard and in some ways it’s like fighting gravity, it’s getting lift off.

And another danger of this phase is that when you do have a victory, like you close a client or you fill a workshop, is that you, you, you can forget the need to stay consistent because the adrenals can get very addicted to that, the high of a victory. And so you keep wanting more big victories and you forget that it really is about consistent action, creating consistent results and consistent marketing, creating consistent results. And when you do stay consistent and you can really move through the awkward starter phase, you then move into phase three and phase three is what we’re going to call the do-er phase, D O dash E R Dewar. That’s because your business has exited the starter phase and you are now doing well. You’re also doing everything. So at this phase, you are making anywhere from 25,000, all the way up to 125,000 in your business.

And again, this is just a general range and results can vary. Your business is usually in this three to six years old phase. Sometimes it’s been even longer than that. And again, that’s because a lot of people don’t know how to leave behind the do-erness of having a business.

At this point, you tend, you haven’t really probably consolidated your mailing list. And there is something that I call the crap cycle that is at play in your business. So the crap cycle is an acronym we use here at Uplevel and it stands for the cycle of reactivity and panic, meaning it’s feast or famine. And it’s a pattern where you look ahead at your calendar and you see that, Holy shit, you don’t have any clients in the coming months. And so you react and you do the proverbial, what it takes without any strategy or any thought, you go get clients and they don’t have to be ideal clients.

They just have to have a pulse and be able to fog a mirror. And of course pay you and you’ll take anyone and you know how to hustle because that’s what you do when you, when you’re reacting to your empty calendar. And at this point, you, you work so hard and then you fill that calendar up. And that’s when you’ve entered the panic part of that cycle, because you are now serving clients. Some of who are they’re demanding because you’ve never taken the time to set any standards or boundaries because you are in the do-er phase. And this is where you work and you work and you work. And when someone suggests that you hire someone, you say things like by the time I show someone how to do it, I could just do it myself. And so you don’t hire anyone. And then the cycle continues because you are working and doing, and you are doing so much that you forget to stay consistent with your marketing until you end up back in a heap of exhaustion, looking at an empty calendar again. And that’s when the crap cycle begins all over. And it’s a key definer of the do-er phase of owning a business and the obstacle here, I think it’s pretty obvious. And that is there’s an addiction that starts to happen to chaos and adrenaline.

You have equated success with constant and relentless work. The obstacle is also about not having good habits as a business owner, and that when you are in the feast part of feast or famine, you just want to enjoy your good fortune and not get all bogged down and all that boring, old marketing stuff. And so you just avoid it completely. So the strategies here are pretty clear. At some point, as you master the Dewar phase of your business, you will need to visit your pricing strategy and create some kind of packages for clients. You also need to build a stay in touch marketing game plan that operates even in busy times, and you need to build and consolidate your list. And you also would really benefit from some onboarding systems for your clients as well. The dangers of the do-er phase are really all about inertia, not inertia like laying flat and never getting up, but inertia being, getting caught up in the work and in doing and believing that this is just how it is in business and that’s not true, which is why it’s a danger and a trap.

Another danger is that you are so accustomed to feast or famine that you don’t know how to invest in the next level, meaning you don’t hire people. You don’t get a coach you’re so addicted to the famine. You always know that that famines around the corners, that you’re always preparing for it by being scared of it. And also just as in the dreamer phase, you may still be grabbing for quick fixes and tactics, which never work of course. But at this point, the quick fix is the tactics are trying to get you to stop working so hard. And so what ends up happening is you believe that nothing will work to fight the, this particular pattern.

And the last obstacle is also the fear of letting go of some of the work. You sometimes can think that no one will do it as good as you can, or you’re scared of how picky and perfectionist and meticulous you are in. It could take years of focus to master and move on from this phase. And some people get stuck in this phase because they think that’s how it is. But when you have done that, that’s when you enter into phase four.

and phase four is the scaler. Now, before we move into the scaler and when someone has entered the scaler phase, they are making anywhere from a hundred thousand to 500,000 in their business. And again, I hesitate to nail this down because the results are varied, but a key indicator is that there is mostly a steady stream of clients and customers. It’s not to say there aren’t moments of fear and dry spells, but overall it’s more reliable. And there is a strong consolidated, loyal list. And there is often not enough of you, the entrepreneur to go around. And the obstacles at this phase are really the back and forth of still being in the do-er phase and continuing to do.

And when money is coming in, it’s all too easy to just throw money at problems with no real strategy, with no attention to cash flow. And the entrepreneur also tends to not know how to think in scale, and there can be a huge fear of losing the personal touch and they can be scared that scaling means not serving authentically and deeply. And of course the fear of losing control. So the big strategy at this point, and this is where I have deep dark conversations with my clients about what scaling looks like for them. It’s really about choosing the model for what scaling will look like in your business. Is it going to be the ever touted one to many model where whatever you were doing before is now expanding to reach larger groups of people instead of more small private clients like we see in so many coaching models, or is it going to be the what’s called the mini me model where you have people who become you.

And this has been a model that has worked for some of my clients who are interior designers and corporate trainers. And of course there is, there can be a hybrid mix of both of these, but either way, scaling has to be thought about and strategized. And this does by the way, involve a solid business plan too.

So with that, the strategies involve hiring and delegation and learning how to build a team. And that team has to be amazing by the way we call it. Batteries included here at up level. You need a plan for how your profits are going to be reinvested into the business, the meeting schedule and the meeting pulse has to be created now that you have some kind of a team. And there are of course management systems and other operational stuff that keep the business running you standard procedures. And at this point, managing your energy as the entrepreneur is also a key strategy, because now you are looking at communicating and articulating the core values and messaging and positioning of your business. You’re pulling this out of you and sharing it with a team that’s running things as you would want them to run it.

This is a very different energy from serving the client’s needs. In the moment, the tools you use, the software you use, it’s probably going to be needing to be upgraded as well. And that’s often an investment. It takes extra thought. And also all of the things that you’re doing here requires faith, that you are able to exit the do-er model gracefully and then make this new model of scale work. Then I think the biggest danger of this phase is knowing how to think about your next steps and especially for a Soul-SourcedTM entrepreneur, honoring who you are and how you’re going to do it. And this brings me to my next caveat.

These days, there is this better battle cry around scaling. And everybody just says that word without bringing to mind that there is an elegant way to do this and that it’s not all just six figure seven figure launches and lots of you know, schemey sales tactics.

I actually believe that this crossover from Dewar to scaler is most critical because this is where my clients who have been the most successful, really know how to master this phase and they don’t need, they don’t need to, and they don’t want to necessarily move into the next phase. And this scaling place is where your business can ultimately land. It continued to grow and it can stay happily in the scalar model and continue to be successful. And I am not one of those business coaches. That’s going to tell you that it all has to be an upward trajectory forevermore, and that if some is good, more is better. Many of my clients have built solid lasting businesses once they’ve mastered the scaler phase. And that brings us to the final phase, which is phase five, and we’re going to call it the visioner.

So the visioner is the entrepreneur who is building a brand or a movement or a trend.

So they’re no longer just the guru. They are now a company and the revenue, gosh, it, it re it can go anywhere from the 500,000 Mark and well into the many, multiple seven figures, eight figures, et cetera. And at this point, this entrepreneur has a living, breathing, growing team. And that team is not led by the entrepreneur. At this point, it’s usually led by a COO or an ops director. This company has multiple streams of income, loyal customers, a well-managed list, marketing plans and sales teams, et cetera, et cetera. And it may sound like with all these millions floating in that it’s all just margaritas and cabana boys, but it’s not. And that’s because cashflow is a huge thing. When you have this much overhead in this much riding on this, which is why you now have people doing this for you. So systems standard operating procedures and management are all very, very important at this point.

What I’ve seen as an experienced, as the obstacles to mastering this phase are really all around managing so many moving parts at once. It can seem like you need everyone, everyone new on your team all at the same time. And when you hire quickly, it tends to not lead to really good results. Ultimately, when you have a really strong team, the entrepreneur is ideally doing less of what got them to this point and has to hone a whole new skillset and has to ditch a lot more of their control issues. If you have a business that relies on your content, whether that’s trainings or your processes, then as this phase begins, it’s really about finding ways and people and time to pull all of that stuff out of your brain and turn it into systems and automation. And here’s our caveat here. I will simply say that everyone thinks they want this.

They all want to be an Oprah or a Martha or a Sarah, but it’s not for everyone. One of the coaches that I worked with, one of my coaches, I’m not going to say who it was. Um, went from being the guru to having, I think like a $50 million company and had partners and, and he confesses. And he doesn’t just say this to me. It wasn’t like secret, but he confesses that sometimes he mourns for the days when it was just him and a small team of virtual assistants, I call this barista dreams, like when, when we’re all like in this like total overwhelm. And we’re like, wow. I remember back when I was a barista and life was so simple. And he, he has said many times his life feels like it’s not his own at this point, he’s on these schedules. And it is a very different way of being in business. And so I often tell my clients who are in the scaling phase, that scaling doesn’t have to equal constant, forced growth into the visioner phase. You can have a scaled solo business that brings you joy and is managing manageable. Once you master that phase. And in our culture, we seem to equate more with better and more. Isn’t always better if you want more great.

I have friends who love the vision or phase who love big money, just for the sake of big money. They love their big companies. They love flying private. They love all the whole Craziness of it, but that doesn’t mean it’s for everyone. There are tons of complexities that come with being the visioner.

So what happens is you are now working with, and you’re leading more people, you are finding the perfect and right people, and that can be very hard and that can bring with it loneliness and isolation. You can feel very alone and also decision fatigue. That’s a very common part of being in the vision or phase. So the strategies here would also, you could apply some of these to the scaling phase as well, but there are negotiable for the vision or phase.

The first strategy is something that Dan Sullivan calls the 10 80 10, which is that when you’re doing a project or any kind of idea, you are doing 10% of it. You turn it over to your team and they do 80% of it. And then you come back in and you do the final 10%, and we’re not going to go into the details of that, but it really does apply here where you’re doing less and you’re delegating more. And that means you’ve got to create very clear criteria for how everything gets done. You have clear meeting schedules and agendas for those meetings, people leading those meetings. Your time is very, very meticulously. Planned out. There is budgeting planning, and then reinvesting in the business as well, team development, investment in the team. And then of course the vision has to be mined out of the vision or, you know, the team has to be anchored to that vision. And like I said, there are some people who are naturally wired to do this. And if we, you know, w a lot of, you know, how much I use the Enneagram, there are certain Enneagram numbers that just naturally love this shit.

And some that it’s like, yeah, not so much. And that’s, that’s fine. Just know who you are. That’s a key thing. The needs at this phase phase. I know nobody at this phase who does not have a superstar mastermind and coach, and a lot of consultants helping them. You need a superstar team of leaders and solution finders, energy management, and self care. Huge part of it. There’s a lot of sophisticated tools and software. And of course the money mindset is radically different at this phase than it was when you were back being a do-er or even a scaler.

So the dangerous here, the key thing here is just that you need to want to be a visioner and you’ve got to have a thick skin, big numbers. They, they can’t frighten you. And I’ve seen people really struggle. Some of my clients really like call me and be like, Oh my God, when they move into the high stakes, and they’re spending a lot of money because they’re making a lot of money.

So if you aren’t 100% committed to mastering this phase, then you can become the bottleneck. You can get really stuck and you can get very drained by your own energy. And so those are the five phases. And I want to wrap up by saying that to be Soul-SourcedTM. Whenever I say that word, it sounds kind of airy fairy, to A lot of people are very woo, but it’s not the foundation of the Soul-SourcedTM business is in awareness. And, you know, we hear people like Gary V you know, he says this all the time. When people ask them about what it really takes to be as successful as he is, he says that all the time self-awareness he says that all the time, but what does that mean? Cause people do say that all the time, it means the kind of stuff we’re talking about here, knowing yourself, knowing where you are and being able to assess that.

And that awareness is the foundation of a Soul-SourcedTM business. Because as the entrepreneur like said, you are the core of this thing, your energy is at the center. So if you are unclear, if you are clueless, if you keep getting trapped by your own patterns and obstacles, then that’s going to stall out not just the growth of your business, but also of you. And that gets very draining and very hard. And it is no fun when you hit that point. So if you’ve made it this far, thank you for being here.

If you want to get a little more in depth, help on this, I will put a link in the show notes, and you can download the tool that I created and use. I use it all the time. When I teach the five Uplevel phases of the entrepreneur at my retreats. Plus there is a video training that goes with it, and you can find all of that in the show notes of this particular podcast. And of course, if you like this, there’s a lot more coming. We are in early days of the Soul-SourcedTM Podcast. Please subscribe. Also give us a five star rating if you feel that mojo. And of course the Soul-Sourced TM Entrepreneur, which is my book, it’s hitting the shelves. If there are any shelves left to hit in November of 2020, and you can go preorder that on Thank you for listening.