We love the storyline that goes like this: When you have your own business, you can:
√ Live in your pj’s.
√ Go to the gym whenever you want.
√ Take random afternoon hikes with your dog.
√ Run errands while the rest of the world is at work.
This is the fun part, right? It’s freedom!
And…I’ll let you in on a secret that me and my Uplevel coaches are passionately serious about: (Yes, we’ve helped hundreds ditch the cubicle.)
The true test of whether or not you’ll succeed at running a business is not how much you crave freedom. That’s a given.
The true test of entrepreneurial success is your mindset. With freedom comes responsibility. So when you leave your job, you must make internal changes.
Here are the 6 mindset shifts our clients have found to be the game-changers of becoming full time entrepreneurs…
Mindset #1 – You must be the C.E.O. of Y.O.U.
When you were an employee, you had a boss who did all the boss-ish things bosses do.
Now that you’re the boss, you’re discovering what those things were. You’re now the one to create the strategy. You’re the one to set the schedule. You’re the one to manage this unmanageable thing called YOU. (I devote an entire module to this in my Uplevel Your Business Program. It’s a big deal.)
This might sound like “duh,” but it might be the hardest part of the entrepreneurial journey, especially when you realize you’re the worst boss you ever had.
Mindset #2 – Deadlines and accountability.
When you were an employee, you had nice tidy timelines, milestones, deadlines and meetings. You even had a manager to keep you on track.
Now, it’s just you. And your millions of ideas. And The Marvelous Mrs. Maisel just a click away.
Learn to manage yourself. Set clear deadlines and get accountability with a coach or a mastermind or even an online membership.
Mindset #3 – The internal impact of external appearance.
When you were an employee, you had to, you know, not wear pajamas to work.
And yes, I know. Your yoga pants rock.
But the thing is, it’s possible to take this too far.
There’s a psychology to looking the part. This doesn’t mean Spanx and pantyhose. But you may wake up one day and look in the mirror at your cat-hair covered yoga pants, unwashed hair and fuzzy slippers and wonder if, just maybe, the way you are treating yourself could be having an impact on how your business treats you.
Mindset #4 – “Smart” is not enough.
My client Robyn is brilliant, with an ivy-league degree (several) to prove it. She left a six-figure salary at a prestigious corporation to start her own business doing the same consulting she did in corporate.
When she came to Uplevel last fall, she’d completely log-jammed. She was embarrassed, and she was secretly questioning everything…especially herself.
What went wrong?
Robyn had to market herself. (Yes, even as an introvert.)
I taught her that having the skillset, the service, and the smarts is only ONE part of having a business. Marketing is the other part.
Step-by-step, we showed Robyn a few totally doable marketing systems: How to identify your ideal client. How to own the value you deliver. Knowing the specific results you offer. AND – being able to communicate that clearly in all of your materials. And how to do this CONSISTENTLY.
Did it work?
Well, Robyn had no clients when she started in Uplevel Academy last October. Three months into this year, she is 80% of the way to her revenue goal for the whole year. She decided to set a bigger annual goal – and it’s still first quarter!
(Oh yeah. Keep an eye on your inbox next week. I’m doing a free training to teach these very strategies.)
Mindset #5 – Letters mean little.
When you were an employee, your email signature contained an array of letters after your name. All your degrees, certifications, and validation of your title, role and position.
Now that you’re a business owner, no one cares. They care about themselves. They care about the results they get from working with you. And this is what must be communicated in your marketing.
If you’re in love with all your letters, by all means use them. But now that you have a business, you need to learn how to communicate your value in other ways. This is hard. It requires that you dig deep and move beyond a convenient string of letters no one understands.
Mindset #6 – The Investing Mentality.
At your job, you may have said things like, “I’ll go to that event when the company pays for it.”
Being a business owner means you have to drop the mindset of “spending” money and own the mindset of “investing in your results.” This means recognizing that you ARE the company that pays for it. And you must invest in your learning and growth, because you are its biggest asset.
Employees rarely have to make this kind of hard decision. Someone else usually makes it for them. You are now that “someone else.” Discover the power of investing in you.
Okay, peeps, help someone out! What’s been your biggest mindset shift moving from employee to business owner?