The Purpose-Driven Business: 5 Simple Truths about Making Money from Your Calling - Christine Kane

Do you ever hear a deeper calling to step out and make an impact in this world? Have you created your own business because you know you want to make a difference? Are you living your life purpose in some way?

If you answered YES to these questions, then you’re not alone. Six million people start a business each year, lots of them based in a true desire to change the world.

Unfortunately, many of these well-intentioned businesses (and purposes!) fail. It doesn’t have to be that way! It often comes down to understanding some of the truths that you must learn when you venture into the world of business.

Here are 5 truths that I’ve learned as I’ve created a successful purpose-driven business and helped thousands of people do the same!

1 – Our Growth is Often Proportional to Our Investment

One of the gifts of owning your own business is that you learn how to be financially empowered and how to invest in yourself while creating a high return on that investment.

The old employee mindset says: “Hey, when the company pays for it, I’ll do it.”

As an entrepreneur, if you live in this disempowered state-of-mind, you’ll never succeed. You must see money in a bigger way and invest in your growth and education.

2 – Clarity Trumps Practicality

One of the most common questions I get from clients is this:

“Do you think my idea is practical, given this crazy economy?”

My answer is based on years of experience. You must decide to do it first, and then you can look at the practical aspects of it. That is the power of your commitment and your energy. (“Practical” is often a procrastination device!)

Clarity trumps practicality. When someone is clear, and they take action from that place of clarity – then practicality has no choice but to move aside and let manifestation occur.

3 – Systems Help You Soar

If you are creative or entrepreneurial, you are probably great at “winging it.”

The only problem is that you often live in chaos, and everything on your to-do list is urgent. Keep this up – and you’ll eventually burn out.

Systems require that you step back and really look at your daily activities. Systems require that you ask: “How does this work? How can I make it more effective?” Systems allow you to step away from your work, take vacations, have weekends – and most blessedly, have lots of free space in your mind for creativity. When I help my clients set up even simple systems for the first time in their businesses, they are always amazed at how much more time they have.

4 – Ignoring your Marketing Doesn’t Make You Humble. (It makes you fail.)

I was a big fan of the statement: “Do what you love, and the money will follow.” It’s a beautiful philosophy. And true on so many levels.

But I used it as a way to ignore the business side of my work. After all, hey, if I’m aligned with my purpose, the money will follow – then I don’t ever have to deal with it, right?

Uh, wrong.

I’ve since learned that avoidance is not a game plan. Neither is hope.

Just because you’re a little scared to market yourself doesn’t mean you can’t do it!

When you learn how to consciously market your products and services and offer packages and programs in alignment with your purpose – you will experience a deep peace because you will understand how to run your business and marketing so that it supports your purpose. (That’s what your business is supposed to do!)

5 – Serve. Or Be a Servant. The Choice is Yours.

You serve others with your attention, your intention, your health, your clarity, your awareness, and your power.

You serve others by charging what you’re worth, taking care of your health, honoring your time so that you’re not distracted or multi-tasking, by making requests rather than complaining, and by taking full responsibility for your thoughts and actions.

When you’re a servant, however, you’re a slave to the ego, which wants you to believe that serving others means ignoring yourself. After all, the ego would prefer that you remain powerless, fearful, and unaware. That way, it keeps you tethered to the idea of “security.”

When you don’t understand power (or service), you need security for survival. The ego is great at security.


Now’s the chance for you to say “YES” to your own bright potential and future success- starting THIS year- by joining Uplevel Your Business.

The Uplevel Your Business Program and Blueprint is a proven, field-tested 10-step system system to show you how to CONSISTENTLY and CONFIDENTLY double (or even triple) your business – over and over again.

You deserve this.  Learn More

  • Flourish & Thrive Academy

    Really really great post Christine. These aren’t just facts but they’re the truth. As creative entrepreneurs, we should always strive for growth–not just in our creativity but in every aspects that supports our creativity! Whether it’s learning about marketing or time management, as long as it can help us grow with our creativity+businesses, we should make an effort to learn everything. Passion drives our businesses but we also need “maps”. And this post is the kind of map that we all need. Thank you for this Christine.

  • Janelle

    Thanks for this! All of it resonated with me. I’ve had to change so much of my thinking owning a business and it’s interesting how challenging it is to do that. I’m so glad I’m in Uplevel Academy and get frequent reminders of just how to take my business step by step to the next level.

    • Christine Kane

      Janelle – thanks. It’s been my honor to see you evolve and become such a powerful center of influence in your industry. (Hey everyone — Janelle sold out her very first retreat — and then sold it out AGAIN after she added more spaces!) This is only the beginning!

  • Wayfaring Wanderer

    “You serve others by charging what you’re worth, taking care of your health, honoring your time so that you’re not distracted or multi-tasking, by making requests rather than complaining, and by taking full responsibility for your thoughts and actions.”

    Charging what I’m worth has been a bit of an issue for me. However, you’ve helped me see that I needed to change that. When I got back from ATL, I decided that I was going to raise my prices, and I have. Since then, I’ve received inquiries and gotten bookings for jobs that are 2x’s what I was charging a month ago! I’m not charging for my photography and graphic design services based on the hours-for-dollars model anymore, I’m charging based on the VALUE my clients receive.

    Just to give you an example, I’ve quoted custom logos for as low as 250 in the past, however, I recently gained a client 2 weeks ago that will be paying me 650 for a custom logo! Plus, by offering a few packages, I was able to sell them other design services as well that increased the bottom line considerably. And to think…this could have just been a 250 logo but it’s so much more now and my invoice will end up being over 1k when it’s all said and done. I am AMAZED! And transformed.

    Thank you, Christine, for empowering me. What little spark I had when I went to the Atlanta retreat has now burst into flames and I’m ready to set shit on FIRE! haha


    • Cena Block –

      Clarity trumps just about everything… save but a few 😉

      • Christine Kane

        Cena — are we talking margaritas? Or something even more decadent here? 🙂

    • Christine Kane

      Jessica! Woohooo!! This was awesome to read! Congratulations on taking what you learned at the event and implementing it! ROI, baby! That’s so cool!

      • Wayfaring Wanderer

        Thank you, Christine!

        This reminds me…I need to write my testimonial! 🙂

  • Nneka, Working Mystic

    Oh Christine, I’m so glad I am working with you as my coach!!!
    Yesterday, I almost forgot my purpose and my dream. I almost forgot that I was here to serve and not be a servant.
    See, my employer came to me with one of those juicy offers to be a thought leader in the organization. I was flattered. 6 months ago, I would have jumped at the chance. 6 Months ago, I did!! But you set me straight on that Uplevel Your Life call and I am so much more powerful for it.
    Clarity is an amazing thing, but having the support of UYB and now UYB Gold is priceless 🙂

    • Hilary

      Yay! I can’t wait to do UYB next year.

    • Christine Kane

      Thanks Nneka! And it really IS amazing to watch you uplevel your purpose and your business – and see these old appealing opportunities keep showing up at your door. It just PROVES that you are on the right track, girlfriend! Congratulations on your clarity!